Kicking Off Our Next Group Coaching Session Next Monday!

It only takes 4 short weeks to create your own information product…

If you have an idea, then you can go From Idea to Information Product to Profitable and Very Successful Business in only 4 short weeks! Yes YOU! Even if you do not have a website or even one customer yet!

Hi! My name is Cindy Rushton. I am SO excited about this new group coaching session. We are counting down to begin another great coaching session on Monday, April 8, 2011. In this session, we will dig into the topic: From Idea to Information Product to Profitable and Very Successful Business. In just FOUR WEEKS during April, you can take those incredible ideas swirling in your minds and create not just an information product, but also set a firm foundation for your entire business! FOUR WEEKS!

This is one program that you are not going to want to miss!  I will personally take you by the hand and help you get that idea out of your mind and into the hands of those who need you like never before. Yep! I will teach you how to take your idea and create multiple products which can skyrocket your business to success.

You may have no idea where to begin, but that is the perfect reason to plan right now to join us!! Just read some testimonies from past coaching clients who took this course:

 

From Kimberly Ehlers….

Hi, Cindy!   I just got the Welcome e-mail, and am a bit panicked right now.  I do not have my website up yet.  I’ve been saving to be able to purchase Thesis Theme, and will finally be able to do that this weekend.  I’m hoping everything will go smoothly and I’ll get it up and running, but am afraid I won’t before class starts.  Will I be terribly out of it if I don’t have my website up?  I am loving the idea of having a product along with my book available when I do get my website going. Can’t wait for class! Love, Kimberly Ehlers

Now, just four weeks later the proud owner of: http://www.KimberlyEhlers.com Sweet huh?

From Sandi….

Cindy, I was wondering if you thought this course on creating info products might be something that would work for me. I would love to be able to create something and put it on auto-pilot, that would, in turn, bring in a cash flow without a lot of intervention once it is up and running. I’m finding that there are just not enough hours in the day between…four kids, homeschooling and trying to bring in an income to support us. I know God has the answer. I just want to be open and available when he sends it my way! Would love to have your input.
Love ya, Sandi<><

From Susan….

Cindy, I am so excited about this upcoming program. I’ve been in such a tizzy about getting my business off the ground because I was never sure what to do next. Now I feel a peace about it. Can’t wait to hear what you have to say.  I’m even doing a Once A Month Cooking this week to get my freezer stocked up with pre-made dinners and getting the bulk of the Christmas shopping done. Clearing the decks so I can focus on making some real progress this month!

I am hoping you will cover something along the lines of how to cut through the clutter and get at what is most important. I feel like I have all the pieces in place – websites, some content, squeeze pages, Aweber all set up, working on list building, etc – I just have so many pieces, I never know what to tackle first. Should I finish the ebook? Fix the header on my blog? Write a sales page? Write more content? Work on my site design? Put some articles on ezine articles.com? Add a blog to one of my niche sites? Write freebie reports? Create audio or video content? Arrrrgghhh. I know HOW to do all that stuff, I have the technology and the skills, I just need a plan of action. I won’t bog you down with all my details, but it sure would be great if, during the coaching, you can give some direction in this area.

Thanks for all you do.
Sue Scott

Look at her now at:
http://www.SusanScott.org

 

In this course, we will…

–> Start where YOU are today–even if you have never written or spoken one word! I will take away the “overwhelm” and give you a step-by-step plan that will work today for creating your own information products. You will be given a jump-start that will propel you to success!

–> Learn how to choose the very 1st and most important project to work on. I know that if you are anything like me, you have so many options, ideas, choices, and decisions floating around in your mind that it can be overwhelming and stop you in your tracks. Sweet friend, *I* always have my mind full to overwhelming with ideas–I do right NOW! Do you relate? Has it held you back from moving forward? Well, we will work together to get beyond that and show you what to do with all of those ideas while you focus on the very best project for TODAY. You won’t just benefit with THIS project, you will learn how to live as a productive, prolific, and very successful entrepreneur–beginning with this first project.

–> Learn how to organize yourself so you are ready to work each and every day! Get beyond overwhelm to productivity.

–> Dig into all of the options for producing Information Products! PRICELESS! You will learn how to do more than just write a book, set up an ebook, plan a seminar, or produce quality audios. You will learn how to build a rock-solid, profitable, productive, strong, and very successful business around your ideas. Only have one idea? Oh! We will work together to capitalize on that one idea like you have never imagined possible! I have been called “The Queen of Re-purposing Content” because I have uncovered secrets that can take any idea and build a business full of products that meet the customers’ needs and desires. I will show you how to do it step-by-step. You will leave this course ready to reach all of your customers with their preferred modality. Best of all, you will learn how to do it with out any learning curve–THE EASY WAY! That brings me to the next thing we will learn…

http://www.talk-a-latte.com/ebooks/MomOnline.jpg

–> Cover step-by-step how to create information products. Yep! I will take you by the hand and teach you how to create ebooks, audios, videos, subscription newsletters, e-courses, seminars, home study courses, membership sites, and more! EACH of these could be a course of its own, but in this course, you will learn everything you need to learn so you are ready to produce your own products in just FOUR WEEKS! I will take you step-by-step!

–> Get ready to succeed. This is something that you will not find in any other course or coaching program on this topic. Not only will you learn the “how-to’s” for creating your product, but I will also help you get ready to succeed. There is so much more to success than creating a product. You may have already experienced this. That is why we will dedicate an entire week to learning the keys to success. These keys will give you more content than 5 full courses. Well, you must join to learn more!

–> Get moving and keep momentum. If there is one thing that most people need, it is this information. It is so easy to get overwhelmed by our ideas. We get excited. We see their potential. But, we get overwhelmed and have no idea where to begin. Or, we dabble with it, get frustrated by all that needs to be done at the same time and lose our motivation. That is why this program is being offered as a coaching program. Not only will you learn how to create information products, but you will also learn how to get moving and keep the momentum for the long-haul–beyond just the first project into a lifestyle. I want to see you succeed in business. The key to success is not just learning how to create ONE product, but getting momentum to build a very successful business. You will learn how in this course.

–>That is not all! We will learn what to do after you have finished your product. We will talk about how to launch your product, create buzz, reach your prospective customers with your salesletter, joint venture with others, develop a strong affiliate program, and market yourself and your products. I will teach you how to create a no-fail project. Well, more than that–a no-fail business!

Just look at the topics…

WEEK ONE: From Idea to Information Product to Profitable and Very Successful Business
Covers the following topics:
Who are You?
Which Topic TODAY?
Ideas! What Do I Do with Them?
My Idea–A BUSINESS???

Also, includes Question/Answer Session recorded in our coaching session.

WEEK TWO: Information Products–YEP! YOU Can Do It!
Covers the following topics:
What Can You Do With Your Ideas? Let’s Make it Easy!
Tips and Practical How-To’s for Creating Your Own Products
What Do You Need?
What Do You Do With Your Information Product?
How Do You Get It All Done–With the Hubby, Kids, and a Busy Life?

Also, includes Question/Answer Session recorded in our coaching session.

WEEK THREE: Get Ready for Success! Secrets that will EXPLODE Your Business!
Covers the following topics:
Setting Up Your Site to Sell!
Building a Responsive Mailing List
Stepping into Social Networking
Taking it Uplevel!

Also, includes Question/Answer Session recorded in our coaching session.

WEEK FOUR: Finished! Now What????
Covers the following topics:
Now WHAT???
Getting Ready to Launch
Lining Up Your Help
Marketing: Getting the Word Out
Marketing Mistakes

Also, includes Question/Answer Session recorded in our coaching session.

That is not all!

  • NEW! Weekly Action Guide! Last session, our biggest questions were  “What do I do each week to get things done?” and  “Give me step-by-step to-do’s each week.” Well, great news! This session, we are adding very specific guides that will help you to take action. You will LOVE these! Not only do they feature handouts to help you follow along (and find information later), but they also include really helpful checklists and step-by-step things to do each week. Priceless!
  • Access to our previous Personal Study Set on this topic--We have already hosted this group coaching course before. When you join this group, you not only receive access to our live group coaching sessions in April, but you also get immediate access to the Membership Site with all of the audios, tutorials, and videos from the last group coaching course. You will LOVE this!
  1. Video Tutorials on setting up your website step-by-step!
  2. Video Tutorials on setting up and using WordPress!
  3. Video Tutorials on how to set up your mailing list!
  4. Bonus Audios and Ebooks!

You CAN Get Started TODAY!

Ok…wondering if this course is like so many out there–just out of reach? You are going to love this!

I want to see hundreds of you reaching for your dreams THIS YEAR! Oh, and I KNOW that there are only a few weeks left in this year.

You may have worked hard year-after-year, all year long and not quite got there. You may have studied and set your goal to publish your first product next year. Oh! Don’t wait even one more day! There is no reason to keep plodding along that way!

I will come alongside of you in the next four weeks teaching you everything so that you can get started on the right track with your very 1st product. FOR REAL! IN JUST FOUR WEEKS! I am going to take you by the hand and help you learn everything necessary to be a success, plus I will show you how to balance a busy schedule and still produce great products every month! You will not want to miss this course! Best of all, you can dig in and get started TODAY AND enjoy our live sessions each week in April!

You can access this entire course today and dig into the lessons at your own pace. You will be able to dig in and enjoy this course self-paced for years to come!

BONUS! Before you order this set, you have one more perk to grabbing it NOW! When you order this set, you will be a part of our Group Coaching on this topic COMPLIMENTARY every time that we offer group sessions (we try to offer this course regularly–you will learn even MORE each time we offer it!). Yep! Each time we offer this course,  you get access to all of those audios, downloads, and goodies too! SUPER DEAL! Ok…grab this set and join our April session!

Four Options (PLEASE DO NOT USE ANY COUPON CODES ON THESE PURCHASES–THEY ARE ALREADY DISCOUNTED FOR YOU):

From Idea to Information Product to Profitable and Very Successful Business - Group Coaching
Join us for our live Group Coaching Sessions. Also gets access to Membership Site for last session AND for this session--Super offer! Just $149.95

From Idea to Information Product to Profitable and Very Successful Business - Group Coaching PLUS Personal Coaching
Join us for our live Group Coaching Sessions/also gets access to Membership Site for last session AND for this session/PLUS, get four weekly private personal coaching sessions with Cindy--Super offer! Just $299.95

From Idea to Information Product to Profitable and Very Successful Business - Personal Study
Study on your own without the live group sessions or personal coaching/also gets access to Membership Site for last session AND for this session--Super offer! Just $99.95
From Idea to Information Product to Profitable and Very Successful Business - Personal Coaching
Were you a member of our last session? You can join us for this session completely free. If you want to add Personal Coaching during this session, just grab that option here. Get four weekly private personal coaching sessions with Cindy--Super offer! Just $199.95


 

Encouraging, Inspiring and Equipping You to Step Up to the Call!

Ready to Learn How to Market and Publicize Your Business on a SHOESTRING????

“Build it and they will come…”

Heard that?

The actual quote comes from the movie, Field of Dreams. Don’t you think that is interesting? Put in the hard work. Go for the dream. Press in and do it. They will come, right? They will find you, right?

Well, you have YOUR DREAM. You have “built it.” Now what? Don’t they just line up in droves to buy your amazing product?

WHERE ARE THEY?
WHY DON’T THEY BUY???

Probably one of the most common questions that I hear in my business is along this line….

You work hard.
You build your website.
You set up your mailing list.
You work your way up on top of Google.
You get your product ready to go.
You launch.
THEN…that devastating silence.

What happened? How do you get things moving? How do you get the word out? How do you let those who are in desperate need for your message HEAR that it is ready for them? And, an even bigger question–how do you do it on a shoestring budget????

Oh! My dear friend, I have got an evening workshop that is going to transform your business AND ON A SHOESTRING!

When I began my business, I began the whole thing on a shoestring. It is kinda funny. I did not “intend” to begin a business, I intended to begin a ministry. As I look back, I was thrust into business because every ministry that makes it for the “long-haul” has to be run as a business.

I grew up ministering to others. I even grew up helping my mom in her home business. I knew how business worked, but that is not what I “meant” to do with my message. I wanted to minister to the hearts of those who had no idea how to begin reaching for their dreams in marriage, mothering, mentoring, ministry, homeschooling, home business, and even homemaking. I wanted to be sure to keep my heart pure and my motives in check. If I wanted to be “in business” I would have continued my sewing business. Of course, did I mention that although I did not “intend” to begin a business, I was thrust into business.Yep! And, whoever you are, whatever you are producing, YOU are in business as well.

Marketing and publicity are your life-line. They will be THE KEY to your success.

Soak that in…

And, stick with me. :)

Just the word, “Marketing” elicits a wide range of feelings–uncertainty, doubt, overwhelm, exhaustion, insecurity, intimidation and intense fear. Speaking of fear, the idea of marketing brings an onslaught of fears to the surface…

Fear of failure.
Fear of success.
Fear that it will cost a fortune.
Fear that you will spend so much time on marketing that you can’t balance everything else.
Fear others will question your motives. Fear of doing it wrong.
Fear that your customers will abandon you the moment you step up your marketing efforts.

Then, there is the word, “Publicity” and all that it invokes in the typical entrepreneur! :)

Again, marketing and publicity are your life-line. They will be THE KEY to your success. They are the key to getting your message out there to the masses. They are NOT AN OPTION! They are NOT AN EXTRA! They are essential elements in your business each and every day.

The picture that comes to my mind when I think of ministering today is very, very different than the picture that I had back at the beginning. Today, I think of the story in the Bible of Nehemiah as they were rebuilding the walls. If we are going to minister, we have got to be building a business. And, that includes so much more than just sharing our message. It requires that we learn how to produce products that people are looking for, but that is not all. We cannot merely produce products and NOT keep on marketing and publicizing our business. Likewise, we cannot drop the ball on product creation either. We have to build, plant, harvest, uproot, expand, and do it all again.

And, one other thing that I see differently now–I see that if I am going to reach the hurting, the desperate, the seeking, then I am going to HAVE to use the very best techniques and tools to take my message out there TO THEM. That is the very essence of marketing and publicity!

No, you cannot “build it and they will come.” You know that. But, how will they find it? Through professional marketing and publicity. Yep! There is no other way. Of course, before you shy away from that word, “professional,” and run the other way, please note that professional does not have to mean out of your budget. Rather, the very best marketing and publicity ideas are right there at your fingertips and definitely doable on a shoestring budget!

Marketing and Publicity on a Shoestring Budget, REALLY?

Yep! You can spend as much or as little as you want on marketing and publicity. And, really good news–the results are not always dependent on how much you spend. In fact, in today’s marketplace, you can market and publicize your business on a shoestring and get right out there with the big dogs. In fact, many of the big dogs are beginning to try their hand at some of the very things that really work best for those of you in the trenches. Why? Because it is working and working the very best with our reluctant, resistant markets today.

Speaking of reluctant, resistant markets, today business OR ministry cannot be run the same way that it was run 5-10 years ago. Marketing has shifted. It has caught the online business newbies off-guard AND it has caught those old-timers, resistant to growth and change COMPLETELY off-guard. Well, you have probably noticed the shifts. And, unless your head is in the sand, you have heard the uproar.

Plain and simple, marketing DOES shift. You have to be on the cutting edge. At minimum, you MUST connect and learn from those who understand marketing trends and how to respond all along the way.

So, marketing has shifted again and not really the way that some would have you think. It is not something completely new. Those who have an eye for marketing shifts KNOW what happened and could have predicted it long ago. The problem is that the internet is no longer mesmerizing the public. The internet has become as every-day as the corner store. Today, marketing has shifted back around to demanding that we bring some of those timeless marketing tools into the 21st Century. If we want to be on the cutting edge, we have to get back to the old, tried and true paths that are essential to building a profitable and very successful business. BUT at the same time we can’t get stuck there, we have to embrace and implement the fresh new ideas that are just perfect for our particular product and service. All along the way, we cannot get stuck. We have to stay on the move. We have to keep our “finger on the pulse” of our customers and prospects.

We have so much at our fingertips. Today, we have access to the same tools and techniques that the big dogs have. Of course, if you will notice, they have some limitations that we don’t have. We are all on common ground. The internet has busted the “ivory towers.” Desktop publishing has opened up the doors that were shut to all but a few “golden children” just a few years ago. Everything has shifted, but the good news is that YOU can build your business and ministry on a shoestring budget and take it out there to those who are crying out for your ideas, answers, hope, and encouragement.

YOU have the edge!

The very best marketing and publicity ideas are truly just a matter of using what you have got in your hand already–your heartbeat, your brain, your mouth, and your message. All you need after that is a plan of action to get out there and reach those who are needing what you have to offer. That is where I come in….

Take the mystery out of marketing and publicity and create your own action plan as you dig into our marketing and publicity set. Here are the details:

Topics Covered:

  • Predicting, Detecting, and Navigating the Marketing Shifts
  • Finding and Connecting with YOUR Tribe
  • Making Time for Marketing and Publicity
  • Dealing with Your Own Personal Objections, Fears, and Misconceptions
  • Reaching Your Customer WHERE THEY ARE
  • Bridging the Old, Tried, and True Marketing Tools with the NEW to Establish a Rock-Solid Marketing and Publicity Plan that Works for YOU!
  • Overcoming Customer Resistance and Reluctance
  • Creating Customer Loyalty for the Long-haul
  • Discovering Marketing and Publicity NO-NO’s
  • Building a Site that Sells
  • Staying Connected with Your Customers and Prospects
  • Shoestring Ideas with Ultimate Results!
  • Learn Why They Don’t Buy and Break Buying Barriers
  • Publicize Like a Professional
  • Partnering Up
  • Balancing It All While You Build Your Business
  • Staying on the Cutting Edge and STILL LIVING!
  • Becoming a Marketing Giant…on a Shoestring

Five and a half FULL hours of practical learning! Don’t miss this set!

Marketing and Publicity on a Shoestring
Take the mystery out of marketing and publicity. Join me and let's find YOUR STYLE of marketing. Let's look at those good old marketing ideas that always work while we peek into the new, cutting edge marketing ideas that you have got to try TODAY! No more trying to do this all alone. No more trying to "copy" what others are doing. Let's get moving beyond the idea to how to make it work for you, your product, and your ministry. You will leave this session KNOWING how to market your business on a shoestring and KNOWING how to be your own publicist. One packed session! Join me today....

 

WordPress – Using Tags and Tag Clouds in WordPress Websites

QUESTION FROM OUR PRIVATE COACHING CIRCLE.

NOTE: We have a private discussion list for all of my coaching clients. There, they may ask any of their questions along the way. I think you guys will want to see this one. My prayer is that it will help you to make your website even better. Let’s dig in…

Hi, Cindy, I believe in the Info Products class you briefly mentioned using the tags feature in WordPress. What are your thoughts on tags and how to use them, or if to use them? Thank you.  Stephanie [Read more...]